What is the purpose of figurative language in writing?

Figurative language serves the purpose of creating imagery and vividly expressing ideas, which enhances the reader's experience and understanding. This type of language uses techniques such as similes, metaphors, personification, and hyperbole, which allow writers to convey complex emotions or atmospheres that might be difficult to articulate with literal language alone. By painting a mental picture or evoking certain feelings through descriptive phrases, figurative language helps readers connect with the text on a deeper level, making it resonate more profoundly. This makes the writing more engaging and memorable.