What is the purpose of a headline in an article?

The purpose of a headline in an article is to grab the reader's attention and summarize the main topic. A well-crafted headline serves as an engaging introduction that captures interest and gives a clear indication of what the article is about. It acts as a hook, often using strong language or intriguing phrasing to entice readers to continue reading.

The headline does not go into detail about the content or provide a comprehensive overview, as would be the case with a summary or a list of main points. Instead, it is meant to be concise and impactful, drawing readers in without overwhelming them with information. Additionally, a headline does not serve as a conclusion; it is found at the beginning of an article, setting the stage for what is to follow.