What is a "call to action" in writing?

A "call to action" in writing is a statement that urges the reader to take specific action. This concept is commonly found in persuasive writing where the author aims to inspire readers to do something, such as making a change, participating in an event, or supporting a cause. The effectiveness of a call to action lies in its ability to motivate the audience, guiding them towards a particular response or behavior that aligns with the author’s purpose.

By encouraging readers to take action, the call to action serves as a crucial component that drives engagement and fosters a sense of urgency or importance regarding the topic at hand. This can make a significant impact on the reader’s understanding of the material and their subsequent decisions or actions.